Our Why

As a first time mum and deep in the trenches of motherhood, I really felt a shift in my sense of self and my new found identity. I was desperate to find things that made me feel like my old self again while embracing my newfound role of a mother. I found this in the little things - what stylish baby bag I could buy, a carrier that didn’t look like a straight-jacket, new leggings that were stretchy enough but also looked cool.

One thing I did notice though, is that my wipes went EVERYWHERE with me. Not only in the newborn stage where it feels like you’re changing a nappy an hour, but well into the toddler years too. It became a staple at cafe tables, public restrooms and hanging off my pram in full view.

As a lover of beautiful things (and a hater of going through SO many packets every couple of weeks) I thought that surely there’s a better way? I scoured the internet and found that you can in fact buy wipes in bulk - but the options for a portable wipes holder (that wasn’t just a cover) was quite limited, fell apart after a few weeks and - were kind of ugly?

So I decided to give it a go and make it myself. I wanted to make something durable, stylish and practical that doesn’t break the bank. And while it’s nothing groundbreaking and won’t change your life, I hope it does give you an added sense of confidence in your everyday while you navigate the wild ride that is motherhood.